Ten years of analytics, and every callback was another marketing contract
- On their own68 applications in 4 months
- First interview11 days after the rewrite
- With Magmira320 applications sent, 27 interviews
- OfferSenior Data Analyst, $135K
Suyog had more than ten years in analytics. He had worked in supply chain, energy, consumer goods, and consulting, and most recently as a senior marketing data analyst at a media agency. He was on an H-1B and wanted to move into a senior data analyst role outside agency work.
Over four months he sent 68 applications with the same two-page resume. A resume builder review told him it looked fine. The few callbacks he got were all for marketing analyst contracts, and he could see where that pay ceiling was heading.
What we saw on the resume
The reason was on the first page. His resume opened with marketing analytics, used marketing terms like ROAS and paid media near the top, and pushed his supply chain, energy, and consulting work down as older jobs. A recruiter skimming it saw a marketing specialist and filed him that way.
What we changed
- Rewrote the summary and skills for a senior data analyst across industries.
- Moved his supply chain, energy, consumer goods, and consulting roles up so the range showed.
- Replaced marketing terms in the top third with the SQL, Python, BI, and KPI work senior roles screen for.
His first interview came 11 days after the rewrite.
“I'd been getting pigeonholed as a marketing guy for two years. Two interviews in the first three weeks after the rewrite.”
Where it ended
Senior Data Analyst, $135K
27 interviews from 320 applications, with healthcare analytics and a mid-size supply chain company.
Name shortened and employers generalized for privacy.
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